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Trademarks & IP Notice

Last updated: April 2026

This notice outlines the trademarks, brand names, proprietary IPs, and copyright materials owned by Asset Light Ventures and its group entities. All rights are reserved. Unauthorised use is strictly prohibited.

01 · Our Trademarks & Brands

The following names, logos, domains, and product marks are owned by Asset Light Ventures or its group entities, and are either registered or pending registration under the Trade Marks Act, 1999 (India):

Asset Light Ventures™
Group Parent Mark

The corporate venture capital group, including logo, tagline "Building for the Long Term", and associated brand assets.

LawCrust®
Registered

LawCrust Global Consulting Limited, the group's legal-tech services arm. Includes all associated product brands.

Solvencis™
Management Consulting

The group's strategy and consulting arm, covering M&A, growth, restructuring, and C-suite advisory.

Zrooth™
HR Tech Platform

The group's HR-tech and talent platform. Includes Zrooth Pro, Enterprise, Institute, and IBW sub-brands.

Gensact™
Technology

The group's technology and IT services entity, covering web development, AI integration, and managed infrastructure.

FundMyCase™
Litigation Finance

India's first digital litigation finance platform, operated at fundmycase.in. Proprietary IP of LawCrust.

Legal Protect 360™
Subscription Legal

B2B and individual legal protection subscription service, operated at legalprotect360.com.

PlayLaw™
Law Firm Growth Suite

Operational services platform bundling ALSP, LPO, ClientACQ, FirmReach+ and People+Plan at playlaw.com.

02 · Proprietary IP & Platforms

The following platforms, systems, and content are the proprietary intellectual property of Asset Light Ventures or its group entities:

  • LawCrust ChatRoom, a proprietary AI-powered legal triage and case management platform with a structured L1–L2–L3 human-AI hybrid funnel.
  • LawCrust Mobile App, the group's premium mobile application for legal services delivery.
  • Zrooth Assessment Engine, proprietary talent assessment, scoring, and workforce matching algorithms.
  • Solvencis Industry Playbooks, copyrighted research publications and industry reports.
  • Asset Light Ventures Brand Equity Framework, including the formula BE = (U × A) + (Cv) + T and associated methodology.
  • All website content, including text, graphics, photographs, illustrations, and design elements on this website and all group websites.

03 · Permitted Use

You may reference our brand names and trademarks in good-faith editorial, news, or educational contexts, provided that:

  • You accurately identify ownership (e.g., "Asset Light Ventures™" on first reference).
  • You do not imply endorsement, affiliation, or partnership where none exists.
  • You do not use our marks in a manner that is misleading, defamatory, or harmful to the brand.
  • You do not modify, distort, or combine our logos with other marks without prior written permission.

04 · Prohibited Use

The following uses are strictly prohibited without express written consent from Asset Light Ventures:

  • Using our names, logos, or marks in any commercial product, service, or marketing material.
  • Registering domain names, social media handles, or business names that incorporate our trademarks.
  • Copying, reproducing, or reverse-engineering any part of our proprietary platforms or content.
  • Creating derivative works based on our copyrighted material.
  • Using our marks in a manner likely to cause confusion with our actual goods or services.

05 · Third-Party Marks

References on our websites to third-party trademarks (e.g., Mercedes-Benz, Volvo, LinkedIn, HackerRank, Stripe) are made for editorial, comparative, or illustrative purposes only. All third-party trademarks are the property of their respective owners, and no affiliation or endorsement is implied.

06 · Reporting Infringement

If you believe someone is infringing our trademarks, copyrights, or proprietary IP, please report it to our legal team. We investigate every report and take appropriate action, which may include cease-and-desist notices, takedown requests, and legal proceedings.

IP & Trademark Enquiries

For trademark licensing, permission requests, or infringement reports:

Legal & IP Desk · Asset Light Ventures

Email: legal@theassetlight.com

Office: 609, Plan S Business Park, MIDC Nerul, Navi Mumbai 400706, India